Somersetians are being urged to use the popular online drinking game of Neknominate to combat rising flood waters.
Environment secretary Owen Paterson, speaking yesterday, said "If everyone in Somerset downed a pint of dirty flood water, that would be at least 5,000 pints less flood. Perhaps more. So over the coming weeks we'll be neknominating as many people as we can to drink some flood."
Local opinion was divided on the scheme, with one local farmer saying "It's stupid. But marginally less stupid than that thing with the beavers."
But Paterson was unapologetic, saying "At the very least it'll buy us time, so we can finally figure out who to blame."
